Tier Mobility acquires Coup’s electric moped scooters
Tier Mobility operates a scooter service, the kick-scooter-with-a-motor kind. And it has acquired assets from Coup, a now defunct scooter service, the moped kind. Coup shut down late last year, and Tier Mobility plans to take over and start its own shared moped service.
To be clear, Coup is over but its mopeds will stick around. As part of the deal, Tier Mobility now has around 5,000 mopeds and a charging infrastructure. It plans to launch its own moped service in Berlin in May. Both the scooter and moped services will be accessible from the main Tier app.
Coup had a partnership with Gogoro, a Taiwanese electric vehicle company. You can expect to be able to access the same mopeds but with a fresh coat of paint.
“We have gained valuable experience with e-scooters and can now use this effectively in the field of e-mopeds. Many customers want a slightly faster vehicle for medium distances of 4 to 10 kilometres. Now we can now offer these people a very good deal with high-quality vehicles,” Tier Mobility co-founder and CEO Lawrence Leuschner said in a statement.
Before shutting down, Coup was operating in Berlin, Paris and Madrid. It’s unclear whether Tier Mobility wants to launch a moped service in those cities as well.
Tier Mobility currently operates in 55 cities across 11 countries. It is currently focused on Europe. The company is based in Berlin.
It’s going to be interesting to see how Tier Mobility charges its customers for the moped service. Unit economics have been the main issue with Coup.
“Even though Coup is a well-known brand in this market with a loyal customer base that regularly uses our services, operating Coup in the long term has become economically unsustainable,” Coup said when it shut down.